How/Can We Re-Think Silence in the Social Media Age?

Ambika Vishwanath explores Elisabeth Noelle-Neumann’s Spiral of Silence theory in the context of India’s digital age. This chapter, published in Spiral of Silence in the Social Media Era: A Global Perspective (Springer, 2025), examines how the fear of social isolation shapes what Indians say online, and more importantly, what they don’t.